We’re looking for a Social Media Manager to plan, manage and measure all social marketing efforts. This role requires deep “social media DNA” and a natural desire to connect with the broader social media world and live in it day-to-day. This position reports to the Head of Content.
Some responsibilities include:
-Creating and maintaining our social media plan and strategy Developing and managing online partnerships to expand social audiences and support content strategies
-Lead a team of social media coordinators who research, write and manage our daily social content publishing.
-Identifying, evaluating and recommending social media management tools.
-Experimenting with new and alternative ways to leverage social media activities
-Monitoring trends, strategies and best practices in market and applying knowledge to POPxo social media initiatives.
-Tracking and monitoring the effectiveness of social initiatives (i.e. reach, engagement, referrals), and oversee development and distribution of reports
-Educating staff around the implementation of new social media tactics, trends and technologies.
-Ensuring continuity in social channels and messaging across all teams and contributors
-Ensuring error free posts and maintaining the brand values of POPxo across all platforms.
Please read carefully.
-Must have at least 4 years of relevant work experience for a fast-paced, growing online media company.
-Have experience using and communicating in social networks.
-Have a successful track record of growing social media presences and reach.
be proficient with at least one social media tracking platform.
-Have experience using web analytics and similar reporting tools.
-Have exceptional interpersonal skills and have experience working with cross-functional teams.
-Be able to switch between day-to-day details to big picture as necessary and be self-motivated.
-Have a hands-on approach.
-Possess exceptional verbal and written communication skills.
-Have a bachelor’s degree in a liberal arts